Swatch Instant Stores

Composing / Illustration / Various

Client: Swatch SA, Biel Job: Guer­ril­la Advertising

Grab a real­ty in the mid­dle of a trendy city like Berlin, Barcelona, Paris — the real­ty is rudi­men­ta­ry rebuilt with­in a few days, the walls sprayed or wall­pa­pered, plas­tic ele­ments on wheels serve as a shop counter. The adver­tis­ing runs in guer­ril­la style — posters, fly­ers, stick­ers and weird open­ing par­ties attract the atten­tion of the slap-bang opened store.